6 Students Win National Scholarships as Their Anti-Distracted Driving PSAs Head to Times Square – Stock Titan

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Clear Channel Outdoor (NYSE:CCO) and Project Yellow Light announced the winners of their 14th annual scholarship competition for creating PSAs about distracted driving dangers. Six students from across the nation were awarded scholarships for their winning TV, radio, and billboard advertisements.
The winning PSAs will be displayed in Times Square on a Clear Channel Outdoor digital billboard. The competition received 2,728 submissions from all 50 states and D.C. The initiative is particularly significant as distracted driving affected 8% of fatal crashes and resulted in 3,275 deaths in 2023.
The scholarship competition is sponsored by Clear Channel Outdoor and Elephant Insurance, with support from NHTSA, iHeartMedia, and PIX 11. The campaign is part of a broader Distracted Driving Prevention initiative by the Ad Council and NHTSA.
Clear Channel Outdoor (NYSE:CCO) e Project Yellow Light hanno annunciato i vincitori della loro 14ª competizione annuale di borse di studio per la creazione di spot pubblicitari sui pericoli della guida distratta. Sei studenti provenienti da tutto il paese hanno ricevuto borse di studio per i loro spot televisivi, radiofonici e per cartelloni pubblicitari vincitori.
Gli spot vincitori saranno mostrati a Times Square su un cartellone digitale di Clear Channel Outdoor. La competizione ha ricevuto 2.728 iscrizioni provenienti da tutti i 50 stati e dal Distretto di Columbia. L’iniziativa è particolarmente importante poiché la guida distratta ha influito su l’8% degli incidenti mortali e ha causato 3.275 decessi nel 2023.
La competizione di borse di studio è sponsorizzata da Clear Channel Outdoor e Elephant Insurance, con il supporto di NHTSA, iHeartMedia e PIX 11. La campagna fa parte di un’iniziativa più ampia per la prevenzione della guida distratta promossa dall’Ad Council e dalla NHTSA.
Clear Channel Outdoor (NYSE:CCO) y Project Yellow Light anunciaron a los ganadores de su 14ª competencia anual de becas para la creación de anuncios sobre los peligros de la conducción distraída. Seis estudiantes de todo el país recibieron becas por sus anuncios ganadores en televisión, radio y vallas publicitarias.
Los anuncios ganadores se exhibirán en Times Square en una valla digital de Clear Channel Outdoor. La competencia recibió 2,728 inscripciones de los 50 estados y Washington D.C. Esta iniciativa es especialmente relevante ya que la conducción distraída estuvo involucrada en el 8% de los accidentes fatales y causó 3,275 muertes en 2023.
La competencia de becas está patrocinada por Clear Channel Outdoor y Elephant Insurance, con el apoyo de NHTSA, iHeartMedia y PIX 11. La campaña forma parte de una iniciativa más amplia de prevención de la conducción distraída promovida por Ad Council y NHTSA.
Clear Channel Outdoor (NYSE:CCO)와 Project Yellow Light가 산만 운전 위험에 대한 공익광고(PSA) 제작을 위한 제14회 연례 장학금 대회 수상자를 발표했습니다. 전국에서 여섯 명의 학생이 TV, 라디오, 빌보드 광고 부문에서 수상하여 장학금을 받았습니다.
수상작 PSA는 타임스퀘어의 Clear Channel Outdoor 디지털 빌보드에 게시될 예정입니다. 이번 대회에는 미국 50개 주와 워싱턴 D.C.에서 총 2,728건의 출품작이 접수되었습니다. 산만 운전은 2023년 치명적 사고의 8%를 차지했으며, 3,275명의 사망자를 발생시켜 이 이니셔티브의 중요성이 더욱 부각되고 있습니다.
이 장학금 대회는 Clear Channel Outdoor와 Elephant Insurance가 후원하며, NHTSA, iHeartMedia, PIX 11이 지원합니다. 이 캠페인은 Ad Council과 NHTSA가 주도하는 산만 운전 예방을 위한 광범위한 이니셔티브의 일환입니다.
Clear Channel Outdoor (NYSE:CCO) et Project Yellow Light ont annoncé les gagnants de leur 14e concours annuel de bourses d’études pour la création de messages de sensibilisation sur les dangers de la conduite distraite. Six étudiants de tout le pays ont reçu des bourses pour leurs publicités gagnantes à la télévision, à la radio et sur les panneaux d’affichage.
Les messages gagnants seront diffusés à Times Square sur un panneau d’affichage numérique Clear Channel Outdoor. Le concours a reçu 2 728 candidatures provenant des 50 états et de Washington D.C. Cette initiative est particulièrement importante car la conduite distraite a été impliquée dans 8 % des accidents mortels et a causé 3 275 décès en 2023.
Le concours de bourses est parrainé par Clear Channel Outdoor et Elephant Insurance, avec le soutien de la NHTSA, iHeartMedia et PIX 11. La campagne fait partie d’une initiative plus large de prévention de la conduite distraite menée par l’Ad Council et la NHTSA.
Clear Channel Outdoor (NYSE:CCO) und Project Yellow Light haben die Gewinner ihres 14. jährlichen Stipendienwettbewerbs zur Erstellung von PSAs über die Gefahren abgelenkten Fahrens bekannt gegeben. Sechs Studenten aus dem ganzen Land erhielten Stipendien für ihre preisgekrönten Fernseh-, Radio- und Plakatwerbungen.
Die Gewinner-PSAs werden auf einer Clear Channel Outdoor Digitalanzeigetafel am Times Square gezeigt. Der Wettbewerb erhielt 2.728 Einsendungen aus allen 50 Bundesstaaten und Washington D.C. Die Initiative ist besonders bedeutend, da abgelenktes Fahren 8 % der tödlichen Unfälle verursachte und im Jahr 2023 zu 3.275 Todesfällen führte.
Der Stipendienwettbewerb wird von Clear Channel Outdoor und Elephant Insurance gesponsert, mit Unterstützung von NHTSA, iHeartMedia und PIX 11. Die Kampagne ist Teil einer umfassenderen Initiative zur Verhinderung von abgelenktem Fahren, die vom Ad Council und der NHTSA durchgeführt wird.
Six students nationwide awarded scholarships for their winning TV, radio, and billboard ads
NEW YORK, June 27, 2025 /PRNewswire/ — The Ad Council and Project Yellow Light announced the winners of the 14th annual scholarship competition, where students have the opportunity to create public service advertisements (PSAs) aimed at educating their peers about the dangers of distracted driving, specifically cell phone usage while driving. The winning PSAs will be displayed in New York City on June 27 on a digital billboard in Times Square, with space donated by Clear Channel Outdoor.
Experience the full interactive Multichannel News Release here: https://www.multivu.com/ad_council/9293852-en-project-yellow-light-2025-student-scholarships-awards
Founded in 2007, Project Yellow Light commemorates Hunter Garner, who died in a car crash at age 16. According to the latest data, 3,275 people were killed and an estimated 324,819 were injured in crashes involving distracted drivers in 2023. Distraction affected 8% of fatal crashes, 13% of injury crashes and 13% of all police-reported crashes that year.
This year’s scholarships are sponsored by Clear Channel Outdoor and Elephant Insurance, with partnering support from the National Highway Traffic Safety Administration (NHTSA), iHeartMedia, and PIX 11.
This year, the contest received 2,728 submissions from students across all 50 states and Washington, D.C. The 2025 scholarship prizes were awarded to:
This year’s entries were judged by a variety of advertising industry executives and artists who lent their time to support this scholarship competition. The panel for this year included recording artist and songwriter Aloe Blacc; renowned filmmaker and social activist Kweku Mandela; Wendy Clark, Partner at The Consello Group; Co-Chairman and Partner of Goodby Silverstein & Partners Jeff Goodby; award-winning poet, songwriter, and author IN-Q; and representatives from The Martin Agency and additional Project Yellow Light partners.
Since 2012, the Ad Council and NHTSA have collaborated to increase awareness regarding the dangers associated with distracted driving. The support for the Project Yellow Light Scholarship competition extends these efforts as part of the broader Distracted Driving Prevention Campaign.
KEY QUOTES
About The Ad Council
The Ad Council convenes creative storytellers to educate, unite and uplift audiences by opening hearts, inspiring action and accelerating change. For more than 80 years, the nonprofit organization and its partners in advertising, media, marketing and tech have been behind some of the country’s most iconic social impact campaigns – Smokey Bear, Friends Don’t Let Friends Drive Drunk, Tear the Paper Ceiling and many more. To learn more or get involved, visit AdCouncil.org, join the Ad Council’s communities on Facebook, Instagram and LinkedIn, and view campaign creative on YouTube.
Clear Channel Outdoor Holdings
Clear Channel Outdoor Holdings, Inc. (NYSE: CCO) is at the forefront of driving innovation in the out-of-home advertising industry. Our dynamic advertising platform is broadening the pool of advertisers using our medium through the expansion of digital billboards and displays and the integration of data analytics and programmatic capabilities that deliver measurable campaigns that are simpler to buy. By leveraging the scale, reach and flexibility of our diverse portfolio of assets, we connect advertisers with millions of consumers every month.
Elephant Insurance
Elephant Insurance is an auto insurance company that provides consumers with the tools and advice they need to buy and use auto insurance.  Elephant is known for its customer focus, innovative pricing, and inclusive work culture. Headquartered in Richmond, Virginia, Elephant is a wholly owned subsidiary of Admiral Group, plc., a FTSE 100 company and one of the U.K.’s leading insurers with a presence in eight countries and millions of customers worldwide. Elephant is rated in the excellent range on Trustpilot and is certified as a Great Place to Work®. To learn more, visit elephant.com.
iHeartMedia, Inc.
iHeartMedia, Inc. [Nasdaq: IHRT] is the leading audio media company in America, with 90% of Americans listening to iHeart broadcast radio in every month. iHeart’s broadcast radio assets alone have a larger audience in the U.S. than any other media outlet; twice the size of the next largest broadcast radio company; and over four times the ad-enabled audience of the largest digital only audio service. iHeart is the largest podcast publisher according to Podtrac, with more downloads than the next two podcast publishers combined, has the most recognizable live events across all genres of music, has the number one social footprint among audio players, with seven times more followers than the next audio media brand, and is the only fully integrated audio ad tech solution across broadcast, streaming and podcasts. The company continues to leverage its strong audience connection and unparalleled consumer reach to build new platforms, products and services. Visit iHeartMedia.com for more company information.
NHTSA
For more than 50 years, the National Highway Traffic Safety Administration (NHTSA) has served as the key federal agency charged with improving safety on our nation’s roadways. As part of the U.S. Department of Transportation, NHTSA is working to reduce traffic-related deaths and injuries by promoting the use of seat belts and child safety seats; helping states and local communities address the threat of distracted, drunk and drug-impaired drivers; regulating vehicle safety standards and investigating safety defects in motor vehicles; establishing and enforcing fuel economy standards; conducting research on driver behavior and traffic safety; and providing consumer information on issues ranging from child passenger safety to impaired driving. For more information visit www.nhtsa.gov.
PIX 11
WPIX-TV (PIX 11) was founded in 1948. It was bought by Mission Broadcasting, Inc. in 2020 and is operated by Nexstar Media Group. Long been regarded as a groundbreaking station in New York, PIX 11’s successful primetime programming, award-winning news, extensive library of hit movies, first-run programs, off-network sitcom favorites, quality children’s programming and public affairs shows, as well as outstanding event coverage, have contributed to the station’s success. PIX 11 has earned hundreds of Emmy® Awards including multiple awards for Outstanding Morning News Program, Outstanding Newscast, and Interactivity. The station has been honored with numerous other prestigious awards for excellence in reporting, news coverage, public affairs, specials, and features.
Project Yellow Light 
Project Yellow Light is a scholarship competition where high school and college students create compelling PSAs persuading their peers to develop safe driving habits. This project gives students a voice and a role in preventing car crashes — one of the leading causes of death of teenagers and young adults in the U.S. Project Yellow Light was created by Julie, Lowell and Alex Garner in memory of their son/brother, Hunter, who died tragically in a car crash in 2007. Each year the winners receive the Hunter Garner Scholarship.
 
 
 
 
View original content:https://www.prnewswire.com/news-releases/project-yellow-light-awards-2025-scholarships-to-students-for-innovative-distracted-driving-psas-302492760.html
SOURCE The Ad Council
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