Scholarships of $10,000 Will Be Awarded to Three Girls Based on Their Plans to Bring an End to Bullying
Secret Mean Stinks announces the brand’s first-ever Nice Scholarship, awarding three students $10,000 for bringing an end to girl-to-girl bullying. (Photo: Business Wire)
Secret Mean Stinks announces the brand’s first-ever Nice Scholarship, awarding three students $10,000 for bringing an end to girl-to-girl bullying. (Photo: Business Wire)
CINCINNATI–(BUSINESS WIRE)–In honor of October’s National Bullying Prevention Month, Secret Mean Stinks is announcing the brand’s first-ever Nice Scholarship to celebrate the students who stand up to girl-to-girl bullying through the nice words and actions they share every day. The Nice Scholarship will award three students $10,000 each toward their college education in continued support of their efforts to make the world a nicer, bully-free place.
To enter, students are asked to visit MeanStinksScholarship.com and share how they will bring an end to bullying once and for all while living the Mean Stinks mantra of spreading nice to make a positive impact on those around them. Students must be 17 or older to enter, and winners will be chosen by a panel of sponsor-selected judges based on the following judging criteria:
Submissions will be accepted today through Dec. 14 and the winners will be announced and recognized for their efforts at the start of 2016 on MeanStinks.com and via Secret Mean Stinks’ social platforms.
The scholarship announcement directly follows this year’s #ChainOfNice movement led by Secret Mean Stinks in partnership with Teen Vogue, where girls are asked to take a pledge against bullying by joining the #ChainOfNice, and then nominating their friends to do the same. To date, hundreds of girls have taken the pledge and joined Secret Mean Stinks in its mission to bring an end to bullying.
“Since 2011, Secret Mean Stinks has been dedicated to providing young women tools, resources and confidence to take a proactive role in bringing an end to mean behavior,” said Karen Schwartz, Brand Manager, Secret. “No matter the task – whether it be painting a pinky blue to show solidarity for the cause or joining thousands of other students during last year’s Biggest. Assembly. Ever., these young women have always risen to the task and made the cause their own. We’re thrilled to now be able to reward them for their efforts with our first-ever Nice Scholarship.”
Additionally, on Oct. 16 Mean Stinks will have the first anti-bullying geofilter campaign targeted specifically at high schools across the U.S. in order to raise anti-bullying awareness and further spread the message that “Mean Stinks.”
“Through our geofilters product, we have the ability to bring the Mean Stinks message to high schools across the country in a natural and fun way that the students can engage with,” said Jill Hazelbaker, VP of Communications and Public Policy at Snapchat. “We’re embracing this opportunity to take a stand against bullying on our platform and beyond.”
For more information on the Nice Scholarship or Mean Stinks, please visit MeanStinks.com or follow @MeanStinks on Twitter or Instagram. For Nice Scholarship rules and regulations please visit MeanStinksScholarship.com.
About Secret Deodorant’s Mean Stinks Movement
Secret Deodorant began its commitment to bringing an end to girl-to-girl bullying by launching the Mean Stinks movement in 2011. The program encourages girls to take a proactive role in standing up to bullying, inspiring girls to “Gang Up for Good” by creating 1.3 million acts of “good” in the first year. As the program expanded, thousands of girls across the country took “blue pinky swears” as a visual reminder to keep it a “drama free school year.” For more information about Mean Stinks, including the various ways girls and schools can get involved, join the conversation on Twitter or Instagram with @MeanStinks.
About Procter & Gamble
P&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit http://www.pg.com for the latest news and information about P&G and its brands.
Marina Maher Communications
Jen Zink, 212-485-1694
jzink@mahercomm.com
Scholarships of $10,000 Will Be Awarded to Three Girls Based on Their Plans to Bring an End to Bullying
Marina Maher Communications
Jen Zink, 212-485-1694
jzink@mahercomm.com
