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The visual identity was created in consultation with the Traditional Knowledge Keeper, the Indigenous Education Advisory Circle and members of the Mississaugas of Scugog Island First Nation, including the artist himself, Luke Swinson.
The bear holds significance to most Indigenous cultures as the protector and symbol of bravery from the Seven Grandfatherics-logo-original.jpg Teachings.
We acknowledge the bravery and courage of Indigenous students, as many have left home for the first time, often coming from remote communities that have historically had negative experiences with the education system.
As such, we work to support these students through this unique challenge, and to protect traditional Indigenous ways of knowing, cultures and histories through familiar symbols, such as the bear.
The image also incorporates a person portaging a canoe, which is featured on the university’s coat of arms. The portage image is based on the word Oshawa, which is an Ojibwe word that loosely translates to the English word portage.
Check out Indigenous community outreach and resources.
If you are a First Nation, Inuit or Métis individual in need immediate support, community-based resources are available:
Hope for Wellness HelplineIndigenous Counselling: 1.855.242.3310 or hopeforwellness.ca
Métis Nation of Ontario’s Crisis Line: 1.877.767.7572
National Indian Residential School Crisis Line (24 Hour): 1.866.925.4419
Talk4Healing: 1.855.554.4325 (HEAL)
Wellness Together Canada: Text WELLNESS to 741741 or WELLNESS to 686868 for youth
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Ontario Tech University is the brand name used to refer to the University of Ontario Institute of Technology.
© University of Ontario Institute of Technology . Ontario Tech and Design, and Tech with a Conscience are Official Marks of Ontario Tech University.
Ontario Tech acknowledges the lands and people of the Mississaugas of Scugog Island First Nation which is covered by the Williams Treaties and are the traditional territory of the Mississaugas, a branch of the greater Anishinaabeg Nation, including Algonquin, Ojibway, Odawa and Pottawatomi. Learn more.

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