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On Thursday, the Taco Bell Foundation announced it is awarding $10 million in Live Más Scholarships, providing over 1,000 passion-driven students with resources to fuel their educational dreams. Of the $10 million, $7 million will go to Taco Bell fans nationwide and $3 million will go to Taco Bell restaurant team members. Scholarship award amounts range from $5,000 to $25,000 per recipient.
For the first time in the scholarship’s history, Taco Bell will be celebrating this year’s new $25,000 winners by providing a Taco Bell gift card to fuel up on tacos during the upcoming school year. And that’s not the only thing unique about this scholarship. Forgoing grades, essays, and test scores, this one-of-a-kind passion-based scholarship allows students aged 16-26 to highlight their passion and educational aspirations through a two-minute video. This year’s class is comprised of students with a wide variety of passions and nontraditional paths, with numerous scholars attending community college, vocational or trade schools.
“The Live Más Scholarship cultivates a passionate community of diverse individuals united by their shared commitment to breaking down barriers for the causes they believe in,” says Jennifer Bradbury, Executive Director of the Taco Bell Foundation. “The unwavering passion exhibited by these students never ceases to amaze us. We provide them with pathways to access new opportunities and resources, empowering them to create the change they envision.”
This program shows that a little kindness goes a long way. Scholarships awarded to fans are funded 100 percent by customers through the Taco Bell Foundation’s Round Up fundraiser, in which the average donation is 44 cents. Team member scholarships are funded by donations from Taco Bell Corp. and Taco Bell Franchisees.
In this application cycle, passions spanned across all dimensions, from creative arts to social justice to entrepreneurship. Take a look at how two inspiring 2024 Live Más Scholars are driving change in their communities:
This year also marks the launch of the Live Más Scholarship Alumni Leadership Council, a group of twelve alumni leaders who will undertake a year-long commitment to drive engagement, amplify stories, elevate narratives and foster relationships throughout the Taco Bell Foundation board. Scholars will also have the opportunity to travel to San Diego to attend the Live Más Scholarship Summer of Connection this July, a one-of-a-kind conference designed to cultivate career skills and connections.
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