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Today, the American Baseball Foundation (ABF) hosted “Opening Day” at Birmingham’s historic Rickwood Field to celebrate its 30+ years of sports-based education.
There, ABF’s Executive Director revealed its new name, The SMARTPLAY, and exciting plans for the future of the organization.
The American Baseball Foundation, founded in 1994, educates elementary kids through sports-based academics.
ABF does this through a program called BASIC, which takes kids through reading, math and science lessons all centered around sports methods and terms.
Today, we joined Executive Director Casey Grammer at the historic Rickwood Field as he unveiled a new brand identity, scholarship opportunities and plans for expanding the nonprofit.
Now known as The SMARTPLAY, the rebrand plans for this organization include:
“Learn and play. These are two words that perfectly define what the ABF has become, an organization that uses sports, inspires student learning, makes sound decisions and makes the smart play in life and in the field competitions.”
Capping the day’s events is a celebrity softball game, with local figures like:
There’s still time to catch the game:
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