April 30, 2024 // Franchising.com // MILWAUKEE – Cousins Subs®, alongside its Make It Better Foundation and partner, Donald Driver, awarded four Wisconsin high school senior athletes a collective total of $20,000 in scholarships through its annual Driven at Heart Scholarship Contest.
The four 2024 Driven at Heart Scholarship recipients are:
The four recipients and their parents attended the Wisconsin Athletic Hall of Fame 74th Annual Induction Ceremony on Saturday, April 20th, where they were recognized on stage during the ceremony by Driver and Cousins Subs Vice President of Marketing, Justin McCoy.
“This year’s Driven at Heart scholarship contest drew a pool of remarkable applicants, yet Aryanna, Lance, Marah and Jackson emerged as outstanding leaders,” said Driver. “It was a pleasure to recognize these four future trailblazers, and I look forward to seeing their continued success in the next phases of their lives.”
“The winners of this year’s Driven at Heart scholarship contest represent an exceptional group of individuals,” said McCoy. “I’m certain Aryanna, Lance, Marah and Jackson will thrive during their college journey and beyond. Their achievements set a new precedent for future participants, and we’re honored to have them as part of the Driven at Heart family.”
Cousins Subs received nearly 300 applications from stellar high school senior athletes through the Driven at Heart scholarship contest. The four scholarship recipients were selected due to their academic achievements, community contributions and success in WIAA sanctioned sports.
The four scholarships are funded by the Make It Better Foundation – the brand’s nonprofit organization that addresses the vital community needs of health and wellness, hunger and youth education. Formerly known as the Wisconsin Sports Awards Scholarship Contest, the organization has awarded more than $220,000 in scholarships to 48 high school students, including this year’s recipients.
SOURCE Cousins Subs®
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Wisconsin-based Cousins Subs® is driven by the mission to Believe in Better, both in the quality of food it serves and in the communities it supports.

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